The Importance of Digital Marketing to Employees at Yayasan Mentari

Errie  Margery

doi:10.9999/jocosae.v4i1.196

Authors

Errie Margery STIE Professional Manajemen College Indonesia, Medan, Indonesia

DOI:

https://doi.org/10.9999/jocosae.v4i1.196

Keywords:

Digital marketing Digital generation

Abstract

Digital marketing is very important nowadays. It is going to be used for every sector of marketing tools. People from different parts of the world will know your companies or products without any boundaries. Some of the problems that suppliers have are taking part in the digital marketing, They do not know the way to market the services nowadays. Digital generation would likely to have more tendency to use digital tools not only in marketing but also other part of life. Digital marketing is also needed in Yayasan Mentari Bangsa which runs business in education. With the workshop of “ The Importance of Digital Marketing to Employees at Yayasan Mentari Bangsa, it is expected that employees at Yayasan Mentari Bangsa will understand and implement the digital marketing to their working environment. The seminar has been held online with the participants 30 people. Participants can ask questions online and instructor gave instructions to the participants in clear understanding of the digital marketing method. With this workshop, employees at Yayasan Mentari Bangsa are expected to implement digital marketing to every sector that supports their development. Digital marketing in companies is related closely with digital generation as marketing tools in supporting marketing campaigns.

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