Implementing A3 proposal to develop MSMEs packaging design: a community service in the university’s business incubator

V. Reza Bayu Kurniawan; Retno Widiastuti; Emmy Nurhayati; Agustinus Eko Susetyo; Fransiska Hernina Puspitasari

doi:10.9999/jocosae.v4i5.209

Authors

V. Reza Bayu Kurniawan a Department of Industrial Engineering Universitas Sarjanawiyata Tamansiswa
Retno Widiastuti a Department of Industrial Engineering Universitas Sarjanawiyata Tamansiswa
Emmy Nurhayati a Department of Industrial Engineering Universitas Sarjanawiyata Tamansiswa
Agustinus Eko Susetyo a Department of Industrial Engineering Universitas Sarjanawiyata Tamansiswa
Fransiska Hernina Puspitasari a Department of Industrial Engineering Universitas Atma Jaya Yogyakarta

DOI:

https://doi.org/10.9999/jocosae.v4i5.209

Keywords:

MSMEs, packaging design, A3 proposal, business incubator

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have an important role in the Indonesian economy. However, MSMEs often face obstacles to growth, especially due to the lack of implementation of theory-based management practices. To answer these challenges, this community service program introduced Proposal A3, a structured and concise document that in this case is focused on the development of packaging design. This activity was carried out at a private university business incubator in Yogyakarta, involving collaboration between students, academics, and MSME actors. A3 proposals have the advantage of a simple format that includes in-depth analysis of products, market trends, and innovative solution designs. This program includes training, preparation of A3 Proposals, packaging prototype design, and testing through presentations and competency tests. Participants who successfully complete the program get professional certification from the Professional Certification Institute (LSP). The results of the activity showed that this method was effective in improving the technical ability of participants and providing a model that can be replicated for various cases in MSMEs. As a recommendation, the integration of digital technology can be applied to the next community service program to expand the impact of the program.

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