Adaptasi Bisnis Umkm Dengan Penjualan Dan Promosi Daring Di Masa Pandemi Covid 19
DOI:
https://doi.org/10.9999/jocosae.v2i2.43Keywords:
Marketing Promotion onlineAbstract
The Community Service Program that we will carry out is located in Wonolopo Village, Mijen District, Semarang with the target audience of herbal medicine business players. The main problem is that so far the herbal medicine business actors do not know about the importance of online marketing and promotion, especially during the covid 19 period.In the implementation of this service, the method used is counseling on how to process herbal medicine in a clean and hygienic manner as well as training on marketing and online or online promotions so that during the current covid 19 pandemic, herbal products from members of the Jamu Sumber Husodo community, Wonolopo Village are better known in the community who will later will have an impact on increasing sales.The purpose of this service activity is to provide knowledge and training about marketing and promotion on line or online by utilizing internet media.
Downloads
References
Anggoro, D., Hasugian, H. & Nofiyani (2020). Implementasi Digital Marketing Pada UKM Guna Meningkatkan Pemasaran dan Penjualan Produk Di Masa Pandemi Covid-19. JURPIKAT: Jurnal Pengabdian Kepada Masyarakat. 1(3). 384-391
Arta, K.B.D. & Dewi, L.G.K. (2021). Membantu Mningkatkan Penjualan Produk UMKM Masyarakat di Masa Pandemi Melalui Bisnis on line. PARTA: Jurnal Pengabdian Kepada Masyarakat. 2(1). 61-65
Dewi, T.R., Wardani, I., Widiastuti, L. & Solikah, U.N. (2019). Strategi Peningkatan Pemasaran dan Penjualan Dengan Menggunakan Media Elektronik (E-commerce). Jurnal Pengabdian Kepada Masyarakat Wasana Nyata. 3(2).. 130-134
Farhan, F. & Fachrunnisa, Z.H. (2022). Pelatihan Pemasaran Daring Pada UMKM CV.Bintanga Food Bantul Yogyakarta. Jurnal Pengabdian Masyarakat Randang Tana, 5(1). 20-26
Nulhaqim, S.A., Wibowo, H., Irfan, M. & Gutama, A.S. (2021). Peningkatan Kapasitas Dalam pemasaran ON ine Bagi Pelaku Usaha Kecil Yang Terdampak Kondisi Pandemi Covid 19. Kumawula: Jurnal Pengabdian Kepada Masyarakat. 4(1). 165 – 176
Sihombing, E.H., Devi, S., Astuti, Y.A,. Sondang, Pilihen, B. & Hartati, S. (2021). Sosialisasi Penjualan Online Produk-Produk Keloria. Jurnal Pengabdian Kepada Masyarakat Fordicate (Informatics Engineering Dedication, 1(1). 93-98
Sukmasetya, P., Apriyani, H., Wahyuni, T., Wulan, B.S., Nugroho, W.,& Ardiyansah, A.H. (2021). Pendampingan Pemanfaatan Digital Branding dan Digital Marketing Pada Kuliner Kampung Kali Paremono. Jurnal Pengabdian Masyarakat Jurnal Abdimas PHB, 4(3). 322-328
