ASSISTANCE IN MAKING ONLINE PROMOTIONAL MEDIA AND EFFORTS TO IMPROVE SERVICE QUALITY AT CAR WASH BUSINESS IN TANGERANG

Arifin Djakasaputra; Sanny  Ekawati; Rosmita  Rasyid

doi:10.9999/jocosae.v1i03.23

Authors

Arifin Djakasaputra Universitas Tarumanagara
Sanny Ekawati Universitas Tarumanagara
Rosmita Rasyid Universitas Tarumanagara

DOI:

https://doi.org/10.9999/jocosae.v1i03.23

Abstract

This PKM activity aims to help newly established entrepreneurs to promote their business online. In addition, they provided training to business owners and employees to improve services according to what consumers want. The long-term goal is to increase business partners to be better known, interested in the community and increase sales through better services. This study was conducted because of the partners' main problem. Namely, the limited working capital, so online promotion is still impossible. Considering the condition of partners who have only started their business for one year, efforts need to be made to remind partners to pay attention to their services' quality so that customers who come can become partners' regular customers. The development of this Website will be carried out by referring to the 7Cs framework, namely: context, content, community, customization, communication, connection, commerce, thereby producing an interactive form of promotional media. The method of implementing the activity is providing knowledge about online promotion, training, socialization about the quality of services and assistance in online media creation and maintenance. The results of this PKM activity are in the form of making a website and exposure material about the quality of employee services. Thus, it is hoped that this business can be better known to the broader community, and business owners can retain consumers to become regular partners. In the end, we will get the sales as desired.

Downloads

Download data is not yet available.

References

Goeltom, V. A. H., Kristiana, Y., Juliana, J., Bernato, I., & Pramono, R. (2020). The Effect of Service Quality and Value of Five-Star Hotel Services on Behavioral Intentions with the Role of Consumer Satisfaction as Mediator. Journal of Asian Finance, Economics and Business, 7(11), 967–976. https://doi.org/10.13106/jafeb.2020.vol7.no11.967

Hunt, S. D., & Morgan, R. M., Hunt, S. D., & Morgan, R. M. (1995). The Comparative Advantage Theory of Competition. Journal of Marketing, 59(2), 1. https://doi.org/10.2307/1252069

Jessica, T., Widodo, M., Tanubrata, J., Pariwisata, F., & Harapan, U. P. (2021). Consequences Customer Satisfaction : Service Quality and Perceived Value in the Moments Of Truth. 5(2).

Juliana, Juliana, Jerry Ong, Steven Elroy, F. J. (2021). THE EFFECTS OF SERVICE RECOVERY ON CONSUMER SATISFACTION. Jurnal Ilmiah Kohesi, 5(1), 1–8.

Juliana, Juliana, Nathalie, E. G., & Felicia, F. (2020). ANALISIS PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS KONSUMEN DI RESTORAN THE GARDEN PANTAI INDAH KAPUK-----------------. Judicious Journal of Management, 1(2), 55–63.

Juliana, Juliana, Pramezwary, A., Tanzil, S. T., & Angelina, V. (2021). ANALISIS KUALITAS LAYANAN DAN SERVICESCAPE TERHADAP KEPUASAN PELANGGAN MCDONALD’S SELAMA COVID-19. Jurnal Indonesia Sosial Sains, 2(2), 275–288.

Juliana, Juliana, Tania, Tanujaya, Nathaniel, N. (2021). Analisis Pengaruh Kualitas Pelayanan Hotel dan Fasilitas Hotel Terhadap Kepuasan Pelanggan. Judicious Journal of Management, 2(1), 1–10.

Juliana , Amelda Pramezwary, Bela Valentina Lestari, J. A. (2020). KAJIAN EMPIRIS FAST FOOD SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION Juliana. Journal of Management, Accouniting, Economic and Business, 01(01), 56–70.

Juliana, J., Maleachi, S., Yulius, K. G., & Situmorang, J. (2020). Pelatihan Pembuatan Salad Sayur Hidroponik dan Cara Pemasaran yang Tepat dalam E-Commerce. Jurnal Abdimas BSI Jurnal Pengabdian Kepada Masyarakat, 3(2), 208–216.

Kotler, P. (2012). Marketing Management.Australia: Prentice Hall.

Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A Conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing, 49(4), 10.

Peterson, R.A., Balasubramanian, S. and B. B. . (1997). Exploring the Implications of the Internet for Consumer Marketing," Journal of theAcademy of Marketing Science, Vol. 25, No. 4:pp 329-346.

Pramezwary, A., Djakasaputra, A., Halim, T., & Meilivia, T. (2021). Congruity Studi Empirikal Kualitas Layanan Dan Kualitas Makanan Terhadap Kepuasan Konsumen Collage All Day Dining Restaurant. Journal of Economic, Management and Accounting, 1(2), 1–10.

Pramono, R., & H, Vasco Adato, Juliana, R. (2019). PELATIHAN PEMASARAN PRODUK BERBASIS JEJARING MEDIA SOSIAL KEPADA MASYARAKAT DESA CURUG WETAN TANGERANG. Prosiding PKM-CSR, 2.

Teo, S. H. T., and Tan., J. S. (2002). Senior executives' perceptions of business-toconsumer (B2C) online marketing strategies: the case of Singapore." InternetResearch: Electronic Networking Applications and Policy 12(3): pp. 258-275.

Tjiptono, & Fandy. (2010). Strategi Pemasaran, edisi kedua. Edisi I. Yogyakarta: Andi.

Zeithaml, V., Berry, L. and Parasuraman, A. (1988). The behavioural consequences of service quality", Journal of Marketing, Vol. 60 No. 1, pp. 31-46.