TRAINING AND GUARANTEE IN USE TIKTOK FEATURES FOR PRODUCT MARKETING IN DEVOTION AND ACCOMPANYING IN KEL. BENOWO DISTRICT SEMEMI SURABAYA
DOI:
https://doi.org/10.9999/jocosae.v3i6.190Abstract
Sememi sub-district, Benowo sub-district has many residents who are entrepreneurs, including Suroboyo clover village, hydroponic plant cultivation, waste water treatment system, fan crackers (made from mayong fish), batik village, maggot cultivation, orchid cultivation, mushroom cultivation , and waste banks. . Even though Sememi Village is quite far from the city center, its residents are able to prove that the area is still suitable for development and is able to develop the potential of existing natural resources by having micro, small and medium enterprises. Many of the MSMEs in Sememi sub-district have marketed their products through digital media marketing, even batik craft products have been included in the e-peken marketing application. This shows that the residents of Sememi subdistrict have a great desire and motivation to expand their business market share even wider. However, there are also several MSMEs that still use conventional media to run their business. This is because they lack the knowledge and ability to market their products via digital platforms. One of the social media that is currently trending among the public is TikTok. The training and mentoring carried out in the Sememi sub-district was by giving participants a direct tutorial on how to create a TikTok Shop account, after which they were taught the steps for uploading products in the TikTok Shop window. In the activity, material was also provided regarding knowledge about what TikTok Shop is, the benefits and why you should make sales or promotions using this application. The expected output of this activity is to create a society that is more creative, innovative, entrepreneurial in taking advantage of business opportunities from social media, empowering housewives and teenagers into productive things and ready to become entrepreneurs with creativity and innovation in using gadgets, and after By carrying out this activity, it is hoped that there will be an increase in income for people who have their own homemade products and motivate other groups to market their products through the TikTok application which is currently viral.
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References
https://id.wikipedia.org/wiki/Sememi,_Benowo,_Surabaya
https://kumparan.com/salsabila-aulia/aplikasi-tiktok-dapat-berikan-besar-bagi-usernya-1uTk9l9mS8g/4
https://www.ntbpos.com/bisnis/51510288286/dampak-tiktok-shop-bagi-umkm-dan- Ekonomi-indonesi
Purwana, D., Rahmi, R., & Aditya, S. 2017. Utilization of Digital Marketing for Micro, Small and Medium Enterprises (MSMEs) in Malaka Sari Village, Duren Sawit . Journal of Civil Society Empowerment (JPMM).
