MARKETING HOMEMADE PRODUCTS VIA INSTAGRAM SOCIAL MEDIA

Authors

  • Dewi Nuraini Department of Management, Faculty of Economics and Business, Wijaya Kusuma University Surabaya
  • Evianah Department of Management, Faculty of Economics and Business, Wijaya Kusuma University Surabaya
  • Hendra Prasetya Department of Management, Faculty of Economics and Business, Wijaya Kusuma University Surabaya

DOI:

https://doi.org/10.9999/jocosae.v3i6.192

Keywords:

Homemade, Training, mentoring, socialization, Instagram

Abstract

Community service was carried out in West Surabaya, by looking at the entrepreneurial potential of Sememi Village residents and several residents assisted by MSMEs in Sememi Village, Benowo District, Surabaya. One of them is the clover food center, clover plants and several other entrepreneurs. The aim is to increase the number of independent entrepreneurial families by using social media, especially Instagram. This community service is basically a development of training and mentoring activities that were carried out before the COVID-19 pandemic took place. By seeing the active potential of PKK cadres and the community, most of whom are entrepreneurs. Training activities (socialization) were carried out in May and continued with assistance in using social media, especially Instagram. The activity was carried out by displaying Instagram media and showing its appearance and assistance in implementing the business and continued with a question and answer session and continuity through correspondence with residents. The participants' enthusiasm was related to their desire to become entrepreneurs by following developments in digital marketing technology. It is hoped that this activity will open up business opportunities that will create other new innovations in marketing homemade products via Instagram.

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References

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Published

2023-12-19

How to Cite

Nuraini , D. ., Evianah, E., & Prasetya , H. (2023). MARKETING HOMEMADE PRODUCTS VIA INSTAGRAM SOCIAL MEDIA. Journal of Community Service and Engagement, 3(6), 11–13. https://doi.org/10.9999/jocosae.v3i6.192